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Our brand


The AkzoNobel brand reflects what we stand for. It makes our products unique and distinctive and provides our customers with a hallmark of trust and quality.

We believe that coatings and chemicals change our world by going beyond the surface and that through our brand – which is pioneering, transforming, caring and inspiring – we can make a real difference to people and cities across the globe.

For example, we transform communities through the power of color and supply the essential ingredients that make lives more liveable.

We also make an emotional connection through our brand promise: Touching people's everyday lives. Every day.  It means we aim to make life more enjoyable, more inspiring and more comfortable.

All of this is channelled through our Human Cities initiative, which represents the emotional heart and soul of our brand. It connects us to the everyday world around us and enables people to benefit from all we have to offer.